For the eighth consecutive time, Omnicom Media Group Agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock the agency has held at the top of the rankings since the report was launched in 2004.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.
The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide. With 367 points, OMD easily bested second-ranked Starcom-Mediavest (Publicis) with 326 points and third-ranked Mindshare (WPP) with 319 points.
OMD’s top ranking reflected recognition earned in 2013 competitions by agencies from every region all across its network, select examples of which include: OMD Australia, named Media Agency of the Year in Cannes for its McDonald’s work; OMD Cairo’s “Vodafone Fakka” (Vodafone); OMD China’s “Bring Happiness Home” (PepsiCo); OMD Denmark’s “Coin Offers Coins for Clicks” (McDonald’s); OMD Dominican Republic’s “Gastronomic Heritage” (Rica Milk); OMD Hong Kong’s “I’m Amazing” (McDonald’s); OMD Lebanon’s “A Heritage Worth Review” (Dewar’s); OMD Spain’s “Free WiFi” (McDonald’s); OMD Russia’s “A Ring to Bring Them Closer” ( the Ronald McDonald Foundation); OMD UK’s “Mariachi Christmas campaign” (PepsiCo/Doritos); and OMD USA’s “Call of Duty Modern Warfare” (Activision) and “Who’s Got an Agent” (State Farm).
Elsewhere in the 2013 Gunn Report, OMD clients McDonald’s, Vodafone and Pepsi were recognized for being among the most awarded advertisers of the year.
“Gunn editor Isabelle Musnik says it best in her introduction to the 2013 report: each year, the Gunn Report proves that creativity, innovation and efficiency go together,” says Mainardo de Nardis, President and CEO, OMD Worldwide. “We’re incredibly proud that for eight consecutive rankings, the work of OMD agencies all over the world has been the penultimate proof point for that claim, exemplifying the belief that the future of the industry lies in innovation.”
OMD Worldwide is a leading global media communications agency, with more than 10,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented eight consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2013; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc.