GolinHarris Bucharest and Romanian Banking Institute (IBR) signed a partnership through which agency’s specialists will hold communication classes for the financial institutions. Through the partnership with IBR, GolinHarris marks a new first within Romanian PR industry and becomes the first PR agency that assigns serious resources to contribute to the development and education of the communication industry.
GolinHarris had the chance to handle some of the most difficult financial communication projects, from rebrandings to corporate governance programs, from educational platforms to internal communication during restructuring years, from bank’s nationalizations to listing on stock markets. Banks, investment funds, brokerage houses, insurance companies hired the agency over the time, offering to its team the possibility to learn in a fast rhythm the challenges, limitations and specifics of this type of specialized communication. GolinHarris assumes, through the IBR partnership, the role of market educator and shares its specialists’ expertise with the professionals from financial institutions that want to find out more about the secrets and beauty of communication.
From March to June 2014, the participants will find out from GolinHarris’s experts about the specifics, challenges and restrictions of financial public communication. During the 4 sessions of training, the attendants will have the opportunity to find out how they can insure a successful communication with mass-media, which are the main methods, tactics and instruments that can help achieving an efficient internal communication and how can financial institution integrate CSR within their activities.
IBR was founded 23 years ago by Romanian National Bank and Romanian Banks’ Association with the purpose to actively contribute to preparing and perfecting the financial-banking specialists. We are looking with a lot of responsibility the partnership IBR invited GolinHarris to be a part of and we are happy we have the opportunity to share from our experience from this so difficult and so beautiful sector
Managing Partner GolinHarris Bucharest
Today, more than ever, the financial institutions are under continuous scrutiny. Under the scrutiny of mass-media, of public opinion, of their employees and of the stakeholders. We propose to the agency this partnership in order to facilitate the transfer of GolinHarris’ expertize to those potentially interested within the industry
General Manager IBR
The corporate division from GolinHarris has in portfolio some of the most complex cases of financial communication in Romania, solid expertise achieved through projects made, over years, for companies likeFranklin Templeton Investments, RBS – Royal Bank of Scotland, SIF Muntenia, Bancpost, XTB Romania, Gothaer Insurances – Re-insurances, but also through communication projects for the listing of Proprietatea Fund and Transgaz.