Rogalski Damaschin signs a document-campaign on HIV-positive women

Rogalski Damaschin Public Relations celebrated Woman’s Month together with UNOPA (National Union of HIV-positive / AIDS suffering people) and INBI Prof. Dr. Matei Bals with a document-campaign that surprises, with emotion and realism, the stories of HIV-positive women, that are fighting discrimination they face on daily basis.

“A day of her life” was centered on a photo experiment made together with the social artist Mugur Varzariu, that surprised, in an emotional and memorable way, the stories of 5 HIV-positive young women, with help of the silent witness to their existence, the photo cam.

The photos, along with women’s testimonies, were reunited in an album and an itinerant photo exhibition, launched on March 7th on Bucharest’s North Railway Station, a place chosen as symbol of HIV-positive women’s life, that are always travelling between difficulties, joys, victories and questions, but choose to remain anonymous towards the others.

The exhibition aimed that, as it was saying the emotional story, to gather from the large public support and encouraging messages, generating human solidarity.

In a world dominated by discrimination towards HIV-positive people, we believe that each person that saw the exhibition “A day in her life” and that understood the drama of these women is a win for a more tolerant society. We are happy we managed to make real this campaign idea, in which the visual message generated support and social solidarity

Iulian Petre,

Executive Manager UNOPA.

Rogalski Damaschin Public Relations thinks it is possible for the entire community to evolve through communication, in a period when consumers have higher and higher expectations from brands, companies and leaders. Agency’s mission is to create a positive economic and social impact, through ideas that inspire a change for better. It promotes in PR sector the concept of “good advocacy”.

The agency is structured in 2 specialized areas: consumer PR, coordinated by Alina Damaschin, Creative Leader and corporate PR, coordinated by Eliza Rogalski, Strategy Leader.