Activia, the most important dairy brand owned by Danone, launched a 1st global marketing campaign to support its positioning as brand that supports a healthy lifestyle. Centered on a partnership with Colombian singer Shakira, the campaign runs under the slogan “Dare to feel well”.
The international campaign will run in TV, digital, print, outdoor, in-store and through PR. It started, on March 16th, with a TV ad broadcasted simultaneously in 50 countries all over the world.
The new Shakira song – Dare (La La La)” is present on her new album, to be launched on March 25th and is also the soundtrack of the ad. Created by Vinizius Young & Rubicam Barcelona, the ad was made by a team that included Eugenio Caballero – art Director and Oscar winner and multiple awarded Javier Aguirresarobe.