UPDATED: Catalin Emilian joins RTB House as Country Manager for Romania

Advertising, Business

(Adds Catalin Emilian’s statement and considerations regarding Romanian market)

Catalin Emilian, that was, until recently, Country Manager Romania & Moldavia at Gemius, takes over as Country Manager for Romania with RTB House.

RTB House is an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB).RTB House expands its sales management force in Romania and Poland by welcoming in its team Catalin Emilian and Wojciech Głowacki.

Catalin Emilian joins RTB House as Country Manager for Romania, with focus on developing company’s presence on the local market by expanding its client portfolio and launching new products. With 10-year experience in online market, Emilian was for last 7 years in charge of managing business activities in Romania and Moldova for Gemius, the international research agency.

Working with RTB House is an interesting challenge as it supposes a mix between an advanced tech solution and expertise on real time bidding and personalized retargeting. Our purpose isn’t to deliver just technology to buy ad space on Real Time Bidding model, but we will offer our clients complete support to maximize the efficiency of their advertising campaigns. Even if relatively young, RTB House proved the quality of the delivered services and managed to earn a significant quota on the personalized retargeting market in CEE and not only

Catalin Emilian

Maciek Mikołajczak, Business Development Director CEE RTB House, underlined that Romanian market is prepared to adopt new advanced promotion instruments for online stores and ad agencies, tools to help them increase conversion and make more efficient the online advertising budgets

Catalin is the best suited person to coordinate our activities in Romania so we can satisfy as well as possible the needs of our clients. He knows the specifics of the market and clients’ expectations. We are happy to have close a professional manager, with extensive experience

Maciek Mikolajczak.

Wojciech Głowacki joined RTB House as a Business Development Director for Poland, responsible for sales operations, business strategy creation, partnerships, and new directions for business development on the Polish market. Głowacki aims to strengthen company image on the market and facilitate success in the Polish sales department. Głowacki comes from a background in the online professional services industry. He managed business development for more than 8 years at Netshare, Redefine and Onet Group. He has also worked with companies like Polska Telefonia Cyfrowa and Telekomunikacja Polska.

Exploring new markets is an essential part of RTB House’s long-term growth strategy. We must keep in mind that adding fresh faces and new thinkers to challenge and grow our existing structure will bring us even more spectacular success

Daniel Surmacz,

Chief Operating Officer for RTB House   

RTB House operates on 30 markets in Europe, Asia, and northern Africa. The company is currently running nearly 450 advertising campaigns and, for its clients, it buys 2,5 bn. views per month.