Springer & Jacoby Romania is the official partner of Greenpeace Romania within the most recent campaign launched by the organization that aims to stop the building of new nuclear reactors and centrals in the country.
Springer & Jacoby Romania won Greenpeace account following a pitch organized in the end of 2013.
With a creative message that invokes a world after a nuclear blast, the new campaign from Greenpeace aims to be an answer to the multiple problems from the nuclear energy sector, such as lack of transparency, the disrespect for legislation and international agreements, illegal founding for nuclear reactors’ building.
In April, the campaign will be declined intensely on OOH and online, with help from the partners Affichage Romania, Way Media, Digital Antena Group, 9am, arhitectura-1906.ro.
In the same time with the campaign, a petition asking to stop building new nuclear reactors was launched online .
It is a campaign we believe in and for which we tried to be as creative as possible. It is a challenge for us, as an agency, especially as it allowed us to let our imagination completely free. The message we send is simple; After a nuclear disaster, the last of our problems would be traffic or jams or shopping lines. That is why it is important to unite and do something about the danger represented by nuclear reactors
Creative Director Springer & Jacoby Romania.