ChargeAds, global tech provider for automated digital advertising, launches, in Romania, the Oscar platform, connecting publishers, agencies and advertising clients to the most dynamic infrastructure of online advertising transacting available worldwide at this moment.
Oscar helps the agencies to optimize campaigns’ management process, offering transparent access to the entire RTB spectrum and to private marketplaces, managed by local publishers. This way, the new platform brings agencies supplementary income and widens the report between demand and offer, both for traditional formats and also for mobile and video.
For publishers, Oscar is generating supplemental income by facilitating direct relations with advertisers and supports their profitability by creating an economy of resources, as it automates the offers process.
The platform facilitates the access with direct bidding towards the biggest sources of inventory, through integration with partners like Pubmatic, OpenX, Appnexus or Google Exchange.
Oscar makes artificial intelligence simplify and optimize the digital advertising transacting process, leaving more resources for creativity both for agencies and publishers. It is a product created to make performance faster and easier and also more profitable than other DSP models that are now on the market
CEO & Founder ChargeAds.
ChargeAds is a tech company that creates intelligent and efficient solutions for publishers, agents and advertising clients from New York, Singapore, Cape Town and Bucharest.
Oscar, the platform developed by ChargeAds, offers an innovative way for online advertising transacting that widens the report between demand and offer both within traditional display networks and within the mobile or video ones, generating supplemental income for all participants in the process.
Among ChargeAds clients are companies like Naspers, Yahoo and Omnicom Group. In Romania, ChargeAds operates Mediacafé.