Vodafone and mobuy to offer Romanian smartphone users exclusive discounts directly on their mobiles

Advertising, Marketing

Starting April, mobuy smartphone app, in partnership with Vodafone Romania, will bring to users offers from their favorite brands, directly on their mobile devices.

mobuy is a mobile marketing platform that offers to its users exclusive discounts, directly on their mobile phones, exactly when they are shopping. The merchants have, this way, the possibility to identify the consumers and know their preferences in order to get closer to them and earn their loyality with special offers .

Launched in September 2013 for iOS and Android, the app brought from the very start to its users offers from known names in fashion, restaurants, bars, beauty and personal care, sports and others.

When we launched mobuy, we were pleasantly surprised to see that smartphone users are open to experiment new technologies and, equally important, that they did shared forward their experience

Will Sterns,

CMO Mobuy Solutions

Mobuy is an easy to use app, that offers value to any consumer with the large offers range and the very simple way they can be acquired. Vodafone was and continues to be interested in innovation and things that can make consumers’ lives easier. That is why we see this partnership as one with very high potential through the expansion of partner brands to an as big as possible number of smartphones users

Horatiu Dimulescu,

Manager M-Commerce and Wholesale, Vodafone Romania

For now, mobuy has 50 partner locations in Romanian capital, with their number growing continuously. It also aims to expand nationally, initially in the main cities in Romania