MEC, leading international media agency, appointed Oana Padure as CEO of MEC Romania. The announcement was made by Ana Lubowska, Chairperson MEC CEE. Previous to the official announcement, Romanian AdPlayers.ro reported that the new manager of a top Romanian media agency will be a woman.
Oana will take over her new position in the beginning of May and will report directly to Lubowska.
We want MEC to continue to grow and be the most successful agency here. We made a conscious decision to take our time and find the right person to achieve this.
Oana joins us from Media Direction, where she was Managing Director and had a very successful career. Her client centric approach means she will be very focused on ensuring we have the best talent within the agency, ensuring that we make MEC Romania the best place to work in the industry and make outstanding work for our clients.
Our business continues to get more and more complex and that’s both exciting and challenging. The scope of delivering excellence to our clients, diversifying our business and winning new business makes it more demanding every day and we need an agile management structure to reflect this new reality. To reflect that, Oana will work closely with Rogier Croes, who will stay very much involved in the development of MEC Romania throughout the rest of the year. We’re excited to welcome Oana on board.
Oana has been Managing Director at Media Direction (part of the BBDO Group Romania) since April 2010. Previously she has been with DraftFCB, recently rebranded FCB and formerly Foote, Cone & Belding, for over 9 years. She initially joined as Research Executive and, with time, progressed into positions such as Media Planning and Research, Strategic Planner and Strategic Planning Director.
Oana started her professional career at Mercury as Project Leader Assistant. With 12 years of experience in Media Buying and Planning, Oana is an expert in drawing strategic vision for the industry having gained a good overall understanding of the business.
Oana takes over as CEO of MEC Romania after Bogdan Prajisteanu, that previously held the position, decided to quit in November 2013 in order to continue his education and pursue other career opportunities.
MEC helps its clients to explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Its services include Media planning and buying, digital media, mobile, search, performance marketing, social media, analytics and insight, sports, entertainment & cause, multi-cultural, content, retail, integrated planning.