Hochland cheese – new campaign in Romania with Brands&Bears, Interactions, The Practice and Media Investment

Brands&Bears made the TV ad for Hochland’s repositioning on the Romanian market, in a campaign that focuses on product’s taste and trustfulness and in which were involved other 3 Romanian agencies, namely  Interactions, The Practice and Media Investment.

Hochland’s communication strategy focuses on defining and relaying the specific benefits for each categories of products in its portfolio, but also on the coherence of the umbrella brand, insured through the new communication platform.

In the 5 years of collaboration with Hochland, we managed to build together successful campaigns, that insured Hochland’s performance on the very busy cheese market. We hope the new ad for Hochland cheese signed by Brands&Bears will bring a significant plus both in image and in sales

Cristian Bulfinschi,

General Manager Brands&Bears.

Many times, the trust in a producer is a stronger argument than the price. And, in a fragmented and highly competitive market (…) trust in the brand is a necessary condition for success. With this campaign, we want to consolidate consumers’ trust in Hochland cheese, with arguments to highlight its own attributes: locally made, German rigor, quality and practical product

Andreea Marincescu,

Marketing Manager Hochland Romania.

The TV ad – “Blind test” – is directed by Matt Vane and produced by Sagafilm. The campaign runs on national level and is completed with executions for print, POSM, PR, trade marketing and online

• Hochland team that worked on this campaign included Andreea Marincescu – Marketing Manager and Adriana Mihali – Brand Manager 
• Brands&Bears team: Art Director – Mircea Coza; Copywriter – Gabriel Coman; Client Service Director – Claudia Mihai; Account Executive – Camelia Moroianu; General Manager – Cristian Bulfinschi.
• Other agencies: Interactions (online), Media Investment (media), The Practice (PR)