Saatchi & Saatchi PR and Women Success Coaching launched Shero, personal branding for women formula


Saatchi & Saatchi Public Relations and Women Success Coaching launched Shero, the 1st complete formula for personal brandinf dedicated to Romanian women. The program is based on REACH methodology and is specially made for women that want to advance in their career or to develop their businesses by knowingly exploiting the valuable expertise they have to offer.

Shero develops the personal branding process in 5 stages (diagnosis, unveiling, harmonization, distribution and cultivation) so that the clients to achieve their objectives and enjoy success in their projects, careers or businesses. For each stage of the process, Shero uses different experts: coaches, stylists, make-up artists, photographers, designers, public speaking and communication specialists.

Dependin on their needs, those interested can choose between individual programs, group or organizations programs (personal branding for executives or for the team).

More and more clients and partners are realizing the need of a complete personal branding program. We wished to offer those services to the highest standards. Shero is an answer to a need of the market. I believe in the power of the personal brand as continuous process of individual discovery and development in order to achieve success

Larisa Petrini,

Managing Partner, Saatchi & Saatchi PR.

 Shero’s launch in Romania shows us the level of market’s maturation and represents a statement of coaching need. The collaboration with Saatchi & Saatchi PR is already a long lasting one, and combining the 2 areas of expertise in an official frame was just a matter of time

Simona Gherasim,

Women Success Coaching.