“Criminals might know you better than you think” – a new campaign Groupama and Romanian Police


Groupama Asigurari, one of the leaders on Romanian insurances market, together with Romanian Police, launched the campaign “Criminals might know you better than you think”, scheduled to take place on Romania’s territory from April to September. This is the 4th collaboration between Groupama and Romanian Police and aims to warn and inform the general public on the measures to prevent home break-ins, car thefts and robberies.

The communication campaign is an integrated one and includes a dedicated online platform (prevenire.groupama.ro), multimedia messages and representative images to be distributed online and in social networks, distribution of informative materials (over 150.000 flyers and posters) and meetings with target publics: owners associations, professional associations and employees from public and private sectors.