Storience wins gold at A’Design Award for Avenor College rebranding


Romanian branding agency Storience was awarded Gold at the biggest international design competition, A’Design Award and Competition. Their rebranding of Little London School into Avenor College competed in one of the most challenging categories of the contest – Graphics and Visual Communication.

Storience’s project was selected out several other thousand by a jury made out of professionals, academics and focus groups. The project will be displayed in an exhibit in Italy and as part of a design catalogue featuring the winning works.

Over 12,000 design projects from 208 countries entered this year’s A’Design Award competition, within 105 contest categories. Out of those, 758 works from 77 countries won Platinum, Gold, Silver, Bronze and Metal awards.

This is the third international award won by Storience in less than two years, and the second international award for the rebranding of Avenor College. Just two weeks ago, Storience and Avenor College received a Highly Commended distinction at Transform Awards, a European rebranding competition based in London.

The Romanian private education sector can produce significant success stories, and we are proud to have had the opportunity to work on some of them. Avenor College has every chance to become a benchmark for pre-college education in Romania, as they aim to. Branding will play an important role in achieving this

Adriana Liute,

Managing Partner, Storience.

The double recognition that we have received is just the tip of the iceberg. To us, the fact that the parents, the teachers and the students sincerely identify with the Avenor College brand is essential

Diana Segarceanu,

Executive Director Avenor College.

The Storience project team consists of: Adriana Liuțe, Ștefan Liuțe, Maria Dumitriu (brand audit, strategy and naming), Andrei Robu (identity design), Alexandru Gugurel, Doru Sână and Ștefan Gugurel (web design and development), Diana Segărceanu, Andreia Grossu and Cristina Pop (Avenor College).

Storience is the branding agency that builds consistent and captivating brands, much like stories with a red thread. Founded in July 2012, its portfolio already comprises over 30 clients and has so far won three international awards. In 2013, Storience launched Zâmburi, a series of short illustrated stories for grownups, sold as greeting cards.