A new ad for Salam Sasesc, the star salami in Romanian producer Cris-Tim’s portfolio, will be launched on Easter and will star 8 children selected following a national contest aimed to find the new endorsers of the product.
Maria – Irina Vizireanu, Sonya Karina Sopcu, Mihai Bane, Cezara Nacu, Rares Gabriel Branescu, Delia Popovici, Anisia and Marta Melinte are the winners of the contest “Cris-Tim turns you into a superstar!”. The contest ended on April 13th, after the public and a specialized jury selected the little talents from a total of 600 kids that competed on a special online platform.
The campaign for Salam Sasesc launched this spring by Cris-Tim comes 12 years after an iconic ad in which a 4 years old girl, Luiza Lucuta, was impressing an entire country with the way she pronounced the name of the product. During the 12 years that passed, the commercial with Lucuta was one of the most popular ad campaigns for processed meat products and one of the most memorable ones and most loved by Romanians.
The new Salam Sasesc campaign is different from everything present on the market now. The courageous idea behind it and the innovative experiment we initiated together with Next Advertising makes us sure of its success among the public. We are very happy that people reacted so well to “Cris-Tim makes you a superstar” contest (…) and we are very happy to see so much enthusiasm from talented, beautiful and smart children. We thank all for appreciations and support and we hope you will like the new Salam Sasesc commercial