With close to a century tradition, the Romanian restaurant Diplomat decided to refresh its image and menu with a rebranding campaign signed by Brands & Bears.
The name of the restaurant is a known one on Romanian HoReCa market, while the restaurant is situated in an unique location in Bucharest and has an exclusivist target
After 80 years on the market, the brand had difficulties in expressing the actual character of the restaurant, the formal decor with a modern approach and the contemporary trends of its haute cuisine dishes.
The first part of the rebrandin campaign consisted in a minimalist teasing, online and print, followed by a revealing announcin the new identity of Diplomat, the place where experience meets innovation and culinary avangardism.
Recipes gathered from all over the world, reinterpreted into a contemporary manner, jazz music and cocktails were the ingredients of the relaunch event organized by Diplomat for its guests, on April 25th.
The teams that worked on this rebranding process included
- Brands& Bears: Florin Gaina – Art Director, Gabriel Romosan – Copywriter, Camelia Moroianu – Account Executive and Maria Chiribau – BTL & Production Manager.
- Diplomat: Tinu Sebesanu – consultant, Claudiu Prepelita – Manager Restaurant.