Romanian Lowe&Partners will handle the promotion for minerals water brand Zizin on Romanian market, after a complex selection process. The agency already developed the 1st image campaign for Zizin, aiming to achieve brand differentiation among consumers in a creative and original manner and on a crowded and vocal market.
The positioning proposed by Lowe&Partners is supported by the product itself, as it is a balanced mineral water with optimum minerals content and neutral PH
Zizin mineral water is recognized, from old times, for its beneficial effects over the body. (…) The concept proposed by Lowe&Partners reflects and relays with fidelity Zizin’s values, and the creative manner to promote them is the reason why we chose to work together
Marketing Director Apemin Zizin
The partnership between the agency and the client starts with a first integrated campaign, “Hit with peace”, a campaign in which people become Zizin’s ambassadors and spread peace.
Each day, people face conflicts, no matter we are talking about family or day to day life. This kind of moments generate an irritated state that can make people lose their nerve and act impulsively. It is known though that a balanced person always says easier “forgive me”, and Zizin proposes a balanced lifestyle, more thought through and more understanding, and here’s where campaign’s concept comes from
Diana Stancu Mottok,
Account Director, Lowe&Partners.
The campaign is anchored in an online platform, based on an interactive tool that people are encouraged to use in order to send messages to make peace with those they fought with.
Borrowing info from users’ Facebook profiles, the app allows sending customized musical dedications via Bogdan, the singer from El Negro. He registered 3 clips with a musical background and specially created verses to solve situations like couple’ fights, family fights or fights between best friends
The campaign takes place all over Romania between April and June and will be communicated outdoor, on the radio and online
Teams working on the campaign included
- Lowe&Partners: Manuela Gogu (Creative Director), Andrei Munteanu (Copywriter), Victor Oprisan (Art Director) and Elenda Dospinescu (Digital Creative Manager), Diana Stancu-Mottok (Account Director), Ruxandra Popescu (Junior Account Executive)
- Zizin: Erhard Lorenz (Marketing Director), Georgiana Bogdan (Marketing Assistent), Mihai Parvulescu (Marketing assistent).