Paul Caiozzo has joined Goodby Silverstein & Partners as executive creative director of the New York office. He assumed his new duties starting this week.
Caiozzo’s history includes stints at Twofifteenmccann, Crispin Porter + Bogusky and Cliff Freeman as well as memorable campaigns for Xbox and Burger King, including the “Whopper Freakout,” “BK Flame” and “Whopper Virgins” campaigns.
For the last two and a half years, he has worked as a freelance creative director and writer, working directly with brands such as Vita Coco, Squarespace and Etsy as well as collaborating with Droga5 and Help Remedies for 2012’s Cannes Grand Prix–winning “Help, I Want to Save a Life” campaign.
I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job (…) This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.
Paul is an entrepreneur (…) He likes to make things, whether that’s an ad or a completely new product or brand. That sort of creative leadership will be invaluable as we build GS&P’s presence here in New York.
GS&P New York
Caiozzo will be working on Comcast/XFINITY as well as pitching new business.
Obviously, when you are a newer office, you want to build your client list. But we are looking for the right clients with whom we believe we can do unique work
Caiozzo is one of the most awarded creatives in the industry. His work has been parodied on Saturday Night Live, praised by Al Gore, debated on CNN and housed in the permanent collection of the Museum of Modern Art.
Goodby Silverstein & Partners is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, GS&P is headquartered in San Francisco, with an office in New York City. More than 300 employees serve a broad array of accounts, including Comcast/XFINITY, Frito-Lay, the California Milk Processor Board (“got milk?”), Adobe, Cisco, SONIC Drive-In, the NBA and many others. GS&P is part of the Omnicom Group.