Innovative ideas become beautiful stories, in a new ad for Provident signed by Jazz

Ads, Creativity

Provident continues its communication platform launched in 2013 and aimed to encourage Romanians to enjoy the opportunities that appeared in their lives, to make their wishes come true without postponing them and to follow the good ideas when they cross their minds, even when the financial context is difficult.

In a new ad, Provident is presented as the support pillar for people with ideas which are at the start of their journey. No matter how original the initiative, Provident promises a fast and customized solution to make it come true.

provident selfmade


Within this execution, the brand is focusing on the fact that one can achieve a lot also with little, if one knows how to be creative and apply his ideas in reality

Loredana Banica,

Client Service Director Jazz.

The ad was filmed in more locations in Bucharest and was directed by Radu Muntean. The campaign includes the TVC and also online and offline promotion

Producer of the spot was Multimedia Est, the agency – Jazz, while the client was represented by its marketing representatives