Romanian agency Rusu+Bortun Brand Growers signs the new communication campaign that promotes the winning projects and organizations at Civil Society Gala 2013.
The communication campaign happens before this year’s edition of the event, that will see its winners awarded during a ceremony scheduled to take place in Bucharest, at the beginning of June.
Centered around the concept “Those you can really count on, even if they don’t run for election. It worth knowing them!”, the campaign presents Civil Society Gala 2013’s winning projects and organization, through the eyes of their representatives, presented in candidates positions for an electoral campaign in which the promises were already fulfilled and the facts speak for themselves.
How do Romanians vote? The people looks to what candidates are promising and vote them. How is the voting process at Civil Society Gala? The jury looks at what candidates already did and reward them with their vote. Civil Society Gala winners are people that proved already that they don’t just with, but can really make things deserving to be appreciated, and they deserve out vote and respect. Unfortunately, one cannot find them on electoral lists, they continue to be the winners of a parallel race with the electoral one, because they do things, not just speak. They are the ones you can count on even if they won’t run for any office. It worth knowing them
Creative Partner Rusu+Bortun Brand Growers.
The campaign was made with help from Rusu+Bortun Brand Growers, together with Costas Ivanov – director and Plan 9 – production house and it runs in May and June 2014 online, in print, outdoor, on TV and radio, with help from the media partners HotNews.ro, Capital, Evenimentul Zilei, B1 TV, Getica OOH, Sapte Seri, Wall-Street.ro and IQads, Zeppelin, RFI Romania, Igloo, Bucharest District 1 Town Hall and ȘtiriONG.ro