MRM Worldwide Romania launched “Control your bank” campaign for UniCredit Ţiriac Bank 

Creativity, Digital & Media

MRM Worldwide Romania and UniCredit Tiriac Bank launched the digital campaign “Control your bank”, an innovative 2nd screen campaign developed to underline the easiness users can control their banking operations using bank’s app Mobile B@nking de la UniCredit Ţiriac Bank.

“Control your bank” is an interactive app that sees, via a dedicated website (, the smartphones turning into remote controllers and users are able to “control” the activity (and the employees) of a fictional bank branch. All bank’s employees and all the objects are moving around the room, depending on the gestures made by the user with his smartphone

Some of the characters into the demo movie are really employees of the bank, with the Identity & Communication Director UniCredit Tiriac Bank staring in one of them and explaining the benefits of Mobile B@nking App, while an user of the app controls her every move.

Control your Bank

The teams involved in the project:

  • MRM Worldwide Romania & McCann Bucuresti:  Chief Creative Officer MRM Worldwide Romania: Nir Refuah; Creative Partner McCann Bucharest: Adrian Botan; Art Director: Vlad Macarie; Copywriter: Oana Gheorghe; Client Service Director: Ionela Buta; Senior Account Manager: Gina Zgubea.
  • UniCredit Tiriac Bank: Identity & Communication Director: Anca Nuta; Team Leader Marketing Retail Communication: Raluca Clej; Online Marketing Communication Officer: Ioana Nicolaescu.


MRM Worldwide România este parte din grupul McCann Worldgroup România, alături de agenția de publicitate McCann Erickson, de media Universal McCann, de marketing experiential Momentum și de PR McCannPR. Printre clienții agentiei MRM Worldwide Romănia se numără: Coca-Cola (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Nestea, Dorna, Burn, Cappy), KFC, Pizza Hut, MasterCard, Nutline, Doncafe, Kandia (Kandia, ROM, Magura). Rețeaua globală MRM Worldwide face parte din McCann WorldGroup și are 64 de birouri în 37 de țări, oferind servicii precum Self-Service Marketing, Response Marketing, Customer & Digital Strategy și Data, Measurement & Analytics.