Doncafé launched on the Romanian market a special edition coffere, Doncafé Brazil, to celebrate this summer’s football months.
As this summer is full of football events, the women are the real supporters, especially when it comes of the special men in their lives. For them, they leave the TVs on sports channels, the supporter t-shirts are always clean and the women smile every time when their favorite team wins. The women still need a moment for themselves, a moment during which they are enjoying a cup of Doncafe Brazil coffee to get fresh energy and inspire a positive attitude.
Doncafé Brazil is available in all Romanian stores starting May and is promoted with a campaign that runs in traditional media (TVC) and online (social media, microsite, mobile and ads), on Facebook Doncafé page and POSM.