The new Bergenbier Fresh campaign, signed by Leo Burnett & Target Bucharest

Ads, Creativity

Leo Burnett & Target launched a new campaign for Bergenbier Fresh, inviting friends to rediscover the joy of sharing beautiful stories and experience the cooling sensation offered by Bergenbier Fresh. The campaign communicates all 3 version of Bergenbier Fresh (lemon, grapefruit and grapefruit no alcohol).

The campaign starts from the main ingredients of a friendship: the joy of being always together, generosity and fun, a mix as successful as the mix between Bergenbier beer and juice


 It is said that your friends know all your stories. But the real friends are those  that lived those stories together with you. To encourage them to live their beautiful stories, Bergenbier Fresh is close to the friends that are following everywhere and anytime the joy of being together

Irina Becher

Creative Director Leo Burnett & Target.

The teams working on the project:

Leo Burnett & Target: Irina Becher (Creative Director), Adina Basag Teodorescu (Copywriter), Dinu Gojan (Art Director), Gabriel Avram (Graphic Designer), Victor Stroe (Planning Director), Dana Marinescu (Brand Communication Director), Alexandra Patarlageanu (Brand Communication Manager), Sorin Deleanu (A/V Producer);

Bergenbier: Mihai Bonca (Marketing Director), Valentin Stoenescu (Senior Brand Manager), Ana Puscaragiu (Assistant Brand Manager).