iLeo signs the strategy and creation for the online component for “Our anniversary is also yours” integrated campaign.
The online communication is centered around campanii.brd.ro/15ani/, amplified with emailing towards BRD clients, communication via Facebook, adding anniversary branding elements on bank’s main website, iMedia campaigns and a CSR app exclusively for BRD’s employees. iLeo continued the idea behind the ATL campaign signed by Leo Burnett & Target, through which all BRD clients become part of bank’s 15 years anniversary. The campaign started in the beginning of the year, with TV execution and PR actions.
The microsite also includes a series of cards made together with 4 Romanian illustrators and that can be send by users, over the internet, to their loved ones.
The objective of the campaign was to offer BRD clients and not only an instrument to celebrate together with BRD their own special moments or the relation with people around them.
The teams working on the project included
- iLeo: Ana Maria Ciobotaru (Copywriter), Delia Mija (Digital Art Director), Alina Buciu (Digital Art Director), Andrada Creata (Brandcomm Supervisor), Matei Psatta (Head of Social Media & Strategic Planning), Dominic Timotin (Head of Programming), Emilia Stefanescu (Content Manager)
- BRD Groupe Societe Generale: Cornelia Ghita (Responsible for External Communication), Adrian Enculescu (Digital Marketing Manager).