Jobs for Romania study: All parents want higher education for their kids, young people just want a profession


“Jobs in Romania” study was launched by D&AD Research and Bucegi Beer and is showing Romanian public’s perception over professions and jobs.

In a 2014 Romania, parents continue to be unrealistic in desiring jobs that require superior studies for their kids (65% Romanians), considering those jobs are respected and bring a higher financial income. On the other side, young people aged 18-24 y.o. seem more down to earth compared to their parents, with 53% of them eager to get qualified for a profession that requires physical activities because they either like that profession or because it brings them money in a shorter period of time.

In Romania, general public aspires towards white collar jobs – for example, the parents keep advising their children to educate themselves to become doctors, lawyers or counselors or teachers. And this happens as half Romanians consider that having a profession is more important than having higher education, especially as a profession allows the one practicing it to “manage anywhere and in any conditions”

Vlad Tureanu,

Partener D&D Research.

The blue collar jobs, that those practicing physical qualified or unqualified labor, aren’t respected enough, but still, those having those jobs opt for jobs from the same category

Although 49.3% Romanians consider professions are useful, they aren’t respected enough, at least not when it comes of general public’s appreciation. In the top of most respected professions are only jobs that require higher education, with most coveted for being medic, teacher, lawyer / counselor. Still, 57.4% people working a blue collar job would re-converse towards a job from the same category if they could start again, with the main choices being driver or mechanic.

65% Romanians consider one can apprehend a profession by training, in school, and a third of 18-24 y.o young people believe professional schools are those that provide the best preparation for practicing a certain profession.

Jobs for Romania study shows we are a society of contrasts: today’s young people would rather acquire practical training, although the so called blue collar category isn’t in the top of the professions Romanians are respecting and as people working these jobs aren’t perceived as being paid well enough. Still, almost half of Romanians having a blue collar job are proud of their profession. With “Respect to you!” campaign, Bucegi aims to  bring back to Romania the pride and respect for jobs that make the country move forward

Narcis Horhoianu,

Marketing Director Heineken Romania

The relation of 70% of Romanians with their work place is defined mainly by the financial component and a “job with future” must be one that generates money in present. Moreover, Romanians are appreciating aspirational jobs, those that come with a lot of respect and which are “clean” jobs, with positive social impact, but this is also mainly because they have a strong financial side