Developed by ZenithOptimedia, Socialtools is a live monitoring instrument measuring the performance of brands’ presence in social media (Facebook pages, Twitter accounts and brand channels on YouTube).
Through Socialtools, Zenith Romania offers to its clients a large variety of decisive data and insights under the new strategic approach, “Owned First”, an approach that challenges the conventional POE (Paid, Owned,Eearned). Owned First places “owned media” (brands’ own content channels) on the first place within the communication strategy.
Socialtools is currently used by Zenith Romania’s social media team (part of the Newcast division) in evaluating its own performance (planned KPIs) and in analyzing the competitor brands’ activity
SocialtoolsV2 also includes new characteristics: Instagram was added, it was optimized for touchscreen tablets and smartphones and it also has improved design and interface
Zenith Romania is part of the international network ZenithOptimedia and one of the strongest communication agencies in Romania. Zenith Romania offers a large and complete spectrum of media communication services: strategy and planning, media buying online and offline, research (consumer, brands and communication channels), ROI evaluation, and also specialized services – Newcast for content projects, non-conventional media and non-conventional executions, and Zed Digital, digital services division. Zenith has local and international clients among which Carrefour, Ficosota, ING Group, L’Oréal, Nestlé, Orkla Foods or Reckitt Benckiser.
Cateva exemple de rapoarte standard din Socialtools la nivel de Romania:
Top Categorii in Facebook:
Source: Socialtools Zenith Romania Facebook Ranking by Category, 17.07.2014, 13:49
Youtube in crestere. Incepe activarea brandurilor pe Twitter:
Source: Socialtools Zenith Romania YouTube Ranking by Brand, 17.07.2014, 13:51
Source: Socialtools Zenith Romania Twitter Ranking by Brand, 17.07.2014,