Philips Romania and Ogilvy & Mather challenge Romanians to be “On your own beard”, during a campaign with the same tagline supporting the launch of a new electric shaving machine Philips Click & Style.
“On my beard” campaign was launched with a teaser critical for the campaign, including a song with the same name by Romanian composer Marius Moga. The song was an instant success in Romania, with already over 3M views on YouTube
Summer holidays are the moment that offers young people the best experiences, which later become unforgettable. The challenge of our campaign is for the young people that wish to live the most intense adventures, to be on their own, at an age when the appetite for distraction is high. And because the personal style and music are occupying an as important place, we came with the proposal for an unmatched experience through the partnership with one of the best artists in Romania, Marius Moga, which will be an inspiration for young people
Marketing Manager Personal Care Consumer Lifestyle Philips Southern Eastern Europe .
“On your beard” is more than a promotional campaign, it is also a manifesto for inependence. No matter we talk only about the personal style or of freedom desire, the campaign offers to the young people a platform to interact with one of the most prolific and admired artists of their generation, Marius Moga
Executive Creative Director, Ogilvy & Mather România.
By the end of August, on a dedicated online platform and on a Facebook page, the young people aiming for independence and adventure are invited to enter a competition with weekly prizes. In the end, all participants will have the opportunity to be selected as one of the 5 winners which will spend a prolonged all inclusive week-end at the seaside.
The campaign includes a strong digital component, but also PR, OOH and in-store activations. The team working on the campaign included
- Philips Romania: Anda Mihai, Andra Barchi, Iulian Bondar, Alina Marin
- Ogilvy & Mather: Albert Nica, Adrian Diac, Paul Derșidan, Bogdan Anghel, Andreea Mitea, Loredana Caradimu, Raluca Marin, Ela Crețu, Luana Roth, Paula Popa, Carmen Grosu, Cezara Blidea, Lilian Neagu, Octavian Catană, Robert Oancea and Radu Mirea