Romanian beer launches, together with ALIAT, Harm Reduction’s 2nd edition at Padina Fest 2014

Advertising, CSR

Romanian beer brand Ciuc and Aliat (Aliance for Fighting against Alcoholism and Substances) continues to promote responsible alcohol consumption among the participants to festivals and launches the 2nd edition of the program aiming to reduce the negative effects associated to alcohol abuse (Harm Reduction), at Padina Fest 2014. Harm Reduction program in recreational spaces is the only one of its kind in Romania

Between July 23-27, the participants at Padina Fest are invited to the Chill Tent for discussions with Aliat’s specialists related to the importance of responsible alcohol consumption, even when it comes of recreational activities. The participants can benefit immediately of specialized help, like psychological counseling and evaluation of alcohol consumption via Audit test, recommended by WHO. Aliat specialists will also offer info on responsible alcohol consumption at festival and will organize interactive and educational activities

With Harm Reduction and together with Aliat, Ciuc wants to show people they can enjoy their favorite music at a festival or a party if they choose responsible drinking. We wish to amplify the importance of staying in control and transforming moderate drinking into a habit

Andrea Veress,

Group Brand Manager Global and Premium Brands, Heineken Romania.