FCB Bucharest and Eucerin launched the campaign “In holidays with the sun“, a PR campaign that aims to make consumers acknowledge the importance of using solar protective products. The campaign uses a friendly approach and brings into the spotlight 4 bloggers families that are preparing for their summer holidays.
The creative concept of the campaign started from a real insight that shows that Romanians, although they love the sun, aren’t fully aware of the negative effects of unprotected exposure to sun’s light or do not know how to choose the proper sun protection products.
The campaign has a dedicated online platform – www.cusoareleinvacanta.ro – where visitors can follow the adventures of the 4 bloggers families, can find out info on solar protection from a specialist in dermatology and can enter a contest to win a beach kit. The website can be accessed from tablets or mobiles.
The 4 bloggers families planning their holidays this summer are actress Dana Rogoz and her family, Andreea and Cabral Ibaka, Marta Usurelu and Cristian Manafu, Laszlo Nagy, Sanda and Matei.
The campaign aims to increase the notoriety for Eucerin SUN products.
The team working on this campaign included:
- FCB Bucharest: Corina Coman – PR Manager, Ana Padurariu – PR Executive, Alexandru Hariga – Head of Digital, Serban Chitu – Junior Art Director and Dragos Raicu – Senior Copywriter.
- Beiersdorf Romania: Letitia Ioana – Junior Brand Manager Eucerin
- Republika – support and collaboration