“Real people. Real stories. Real chicken” campaign, launched by KFC in Romania, with McCann Group and Golin

Ads, Creativity

KFC Romania launched, together with McCann Bucharest, MRM Worldwide Romania and Golin Bucharest, a campaign promoting its Crispy Strips products. “Real people. Real stories. Real chicken” is a campaign aiming to support urban heroes and their stories and runs between August 8th – October 2nd. This is also the first KFC campaign aiming to promote Crispy Strips in Romania.

1Campaign’s strategy and concept were developed by McCann Bucharest, the digital part – by MRM Worldwide Romania, while Golin Bucharest was in charge with the PR part.


The new KFC campaign includes a TVC, broadcasted by main Romanian TVs, OOH, in-store materials, PR, online communication (classical- banners and animated billboards, Facebook and Google Ads, interactive videos and new formats – Facebook Premium Ad or Mobile engaging Facebook post), along with the “I want KFC” app, available for iOS and Android.


The TVC was directed by Anton Groves and produced by Studioset Production.

The teams involved in the campaign:

  • KFC Romania: Monica Eftimie – Chief Marketing Officer,  Monica Douglas – Marketing Director KFC, Mariana Dumitrescu – Brand Manager KFC, Gabriel Nenciu –  Senior Manager KFC, Claudia Dumitrescu – Public Relations Manager.
  • McCann Bucharest: Catalin Dobre – Executive Creative Director, Sebastian Olar – Group Creative Director, Arpad Rezi – Senior Art Director, Valentin Lică – Copywriter, Robert Soparlache – Art Director, Diana Ceausu – Head of Strategy, Gabriela Alexandrescu – Group Account Director, Simona Geaca – Senior Account Manager, Oana Grigore – Account Executive, Oana Ioan – AV Producer, Cristian Gusa – Desktop Publisher, Alina Vasile – Media Planner.
  • MRM Worldwide Romania: Gina Zgubea – Senior Account Manager, Tina Cretu – Account Manager, Maria Nazdravan – Copywriter, Bogdan Teodorescu – Senior Art Director.
  • Golin: Irina Roncea – Director, Alina Stefan – Manager, Raluca Stoica – Media Associate, Raluca Duta – Community Manager, Andrei Basoc – Digital Specialist, Simina Zidaru – Creative Associate.