US and UK speakers, along with Romanian speakers, will offer to SEM Days participants, during the 2 days of the event, a complex perspective over the evolution online had during the last year, by approaching specific subjects related to it in 2 panels, 9 presentations and 15 workshops.
The discussions about the latest SEM related news start on September 24th, with a presentation from Jim Sterne, founder eMetrics Summit. He will speak about the specifics of online content optimization and ways to harness key words in order to attract relevant traffic. The presentations during the 1st day will continue with subjects like inbound and outbound marketing, ways to efficiently measure SEO performance, future in Video Marketing, myths in Pay Per Click, how to use Facebook as a professional and many more.
How to control reputation on search engines and changes that influenced the evolution of SEM during the last year are 2 subjects to be intensely debated during the 2 discussion panels. Day 1 will end with Tim Resnik, Product Strategy Principal MOZ and his presentation on efficiently using Google Analytics and adapting SEO campaigns to match Google changes.
The second day of the event is dedicated to workshops during which the participants will deepen their knowledge on notions everyone should know to perform in today’s online: big data, online reputation management, efficient SEO strategies, PPC results measurement, strategies for video and YouTube marketing, optimizing online strategies, online conversions’ psychology.
SEM Days 2014 will take place on September 24-25, at Willbrook Platinum Business & Convention Center and will have as invited speakers professionals working for MOZ, eMetrics Summit, Distilled, Anicca Digital, Google Romania and many others. The complete list of speakers and event’s agenda are available on SEM Days’ website. Tickets for the event can be bought online, here