Floriol brings back to Romanians the life lust with a new campaign


Floriol brings back to Romanians the life lust with a new image campaign, which mixes varied recipes, healthy choices, unusual combinations of ingredients and a new product.

The new campaign started this week and runs under the tag line “Life lust”. It includes a new TV ad that presents Floriol Vitality, a new product, and all its 4 assortments present on the market.


The integrated communication campaign was created by Cohn&Jansen JWT in order to support the launch and communicate the new visual identity for the entire product’ range

We are continuing the dialogue with Romanian consumers preoccupied by a healthy lifestyle and we offer them the most diverse range of oils for a varied diet. We hope the new campaign will inspire them to discover Floriol specialities and to enjoy healthy and creative culinary choices

Miruna Georgescu,

Senior Brand Manager Romania & Bulgaria Bunge Prio.

The campaign runs on TV, online, social media and includes a TVC that underlines the maturation of Floriol brand by explaining the benefits of each assortment of the range. The TV ad was directed by the Italian director Manfredo Leteo and involved the food sylist Marianne Lemince, both specialized in producing TV ads for clients from Food sector. The soundtrack of the ad was composed specially composed for Floriol by Film Factor production house.

Floriol is an iconic brand and we were happy we were able to support it with a new integrated campaign that promotes the entire portfolio of products. The idea of the campaign started from the insight that, for a healthy diet, one needs variety. And Floriol has the biggest range of products on the market and the association with healthy food was always part of brand’s essence

Andrei Cohn,

Partner & Creative Director Cohn & Jansen JWT.

The teams working on this project included

  • Cohn & Jansen JWT: Andrei Cohn (Partner & Creative Director), Alex Negoescu (Copywriter & Group Creative Director), Miruna Stefanescu (Art Director), Ana Olaru (Strategic Planner), Ilinca Dumitrescu (AV Producer), Ina Simion (Client Service Director) and Miriam Ivanescu (Account Director).
  • Bunge Prio: Miruna Georgescu (Senior Brand Manager Romania & Bulgaria Bunge Prio) and Liviu Mosnegutu (Brand Manager Floriol).