The Practice joins MSL, becomes MSLGroup The Practice

Branding, Business, People, PR

After years of collaboration, Romanian PR agency The Practice joined MSLGroup, Publicis Groupe’s strategic communications and engagement company. As part of this, the agency will change its name, becoming MSLGroup The Practice.

MSLGroup is the largest PR network in EMEA, and one of the top four by size globally. Advisors in all aspects of communication strategy – from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events – MSLGroup has a team of over 3,500 people across over 100 offices worldwide. Alongside its strong presence in Europe, it is today also the largest PR network in fast-growing China and India.

The integration of The Practice within MSL’s global operations represents the next step in the collaboration between the two entities, as Romanian agency was, since January 2008, an affiliate of MSLGroup.

MSLGroup is a world-class network, with high standards and extensive expertise in today’s challenging communication landscape. The Practice is a renowned agency, known particularly for their creative PR achievements. Embodying contagious enthusiasm and passion for great PR work as they do, we are delighted that today The Practice officially joins the MSLGroup family, having already shared clients and best practices for several years

(…) Since we began our formal collaboration in 2008, we have shared the same principles and, most importantly, the same attitude towards our work: we’re ambitious, passionate and tenacious. This is a great day both for The Practice and MSLGroup

 Anders Kempe,

President MSLGroup EMEA

As a local agency, in its 8th year, The Practice has already demonstrated highly creative and strategic thinking, best-in-class consultancy and impressive results. We are very proud of all that we achieved so far. Henceforth, our growth will continue within one of the strongest communication groups in the world. This insures us access to additional valuable resources and instruments, both for our team and our clients, and a new level of expertise and competences

Oana Bulexa,

Co-Managing Director MSLGroup The Practice.

MSLGROUP The Practice_cu logo

Becoming a member of MSLGroup is the first step in a bigger transformation that our agency will embrace in the upcoming months. Change is a very hot topic for discussion in the PR industry and the need for it is commonly acknowledged, but only the bold have the courage and vision to actually undertake the necessary changes. MSLGroup The Practice is prepared to
make and will make that difference

Monica Jitariuc,

Co-Managing Director MSLGroup The Practice.