Hansel Crackers wants consumers to play with their food, with #CrackerCatchin

Ads, Creativity

In a new campaign for Rebisco’s Hansel Crackers, Ace Saatchi & Saatchi and the Philippines Parkour & FreeRunning Association encourages fans of this popular Philippine snack to play with their food by catching the crackers in their mouths in variation of creative ways.


A video featuring people eating Hansel Crackers while flipping off walls, doing backflips and generally having a good time, has since been viewed over 260,000 times on YouTube. This video campaign kicks off an online promotion for the Philippine market.

Consumers in the Philippines can also visit the Hansel Crackers Facebook page for some fun ideas on how to play with their food and do #CrackerCatchin at home.

Hansel Crackers are manufactured by Rebisco, one of the leading FMCG corporations in the Philippines.