Month: September 2014
Mark Jackson (McCann Worldgroup) presides Internetics 2014’s jury
Mark Jackson, Chief Technology Catalyst EMEA McCann Worldgroup, presides this year the jury including 26 online marketing specialists who has the mission to judge and award the best in Romanian digital. Romanian market strongly developed […]
Cocoon Group Bucharest signed Salatini Junior Crackers’s design for Tymbark Maspex Romania
Cocoon Group Bucharest and Tymbark Maspex Romania worked together this summer on the design for Salatini Junior, Salatini snacks targeting kids. The brief asked designers to create an attractive universe for […]
New Peugeot 508 goes Western in its new worldwide campaign, signed by BETC
After the commercial success of its latest models (2008, 308, etc.), Peugeot is launching the new Peugeot 508 with a campaign created by BETC, reviving one of the brand’s most […]
Ice Cream for parents? After bedtime!
Breyers Gelato Indulgences launched, this summer, its first advertising campaign in US, with national TV, print, digital, online and in-store components. The campaign ran under the tagline “Breyers Gelato Indulgences. […]
D&AD14 launches at London Design Festival
D&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival. Produced in partnership with Hogarth, the D&AD Annual is the […]
GMP promotes the new Volkswagen Polo in Romania using relations at distance
“Long distance love” is the campaign signed by GMP Advertising promoting the new Volkswagen Polo, which communicates from a fresh perspective the benefits of the low fuel consumption. Targeting the young […]
Golin Bucharest adds a new client to its portfolio, Kruger&Matz
Golin Romania added a new client to its portfolio and took over the communication duties for Polish IT&C brand Kruger&Matz, after a 3-months long pitch. For the new client, Golin will develop and […]
Geometry Global analyzes the connected shopper and challenges in e-com growth
Geometry Global launched findings from its worldwide “Connected Shopper” study, which indicate that the pace of online shopping growth is slower than expected. The study also identified the key barriers to […]
Expedia and 180LA go Safari
Expedia’s loyalty program, Expedia+Rewards (allows travelers to earn points from every airline and every hotel on every trip they take), was launched by Expedia and ad agency 180LA with a campaign […]
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]