Pick N Dazzle – customized beauty recommendation service tested on Romanian market before European expansion

Business, Digital & Media, e-Commerce

Pick N Dazzle is a beauty service oriented towards women that want to stay in fashion and who get inspiration directly from experts. The start-up has its origins in Amsterdam and was launched in Romania in October, with the purpose of testing the market before expanding in Europe.


The start-up created a system of recommendations based on a search engine, providing to its clients beauty products individually selected so they won’t waste their time anymore when it comes of searching and testing cosmetic products.

Pavlina Marinova

The idea behind our brand is as simple as our name,  Pick N Dazzle (…) It explains the philosophy and our business model –  We Pick, You Dazzle. One of the reasons of our initial success is that those who are using our beauty service realize that it  is the easiest and most pleasant way to maintain order in their lives and to discover the coolest must-haves

Pavlina Marinova,

CEO Pick N Dazzle.


The tech platform behind the service collects data in a safe way in order to provide, later, customized selections for each client. The required info include preferences from make-up or perfume to the desired budget. Also, the clients are offering feedback regarding the products and services, used afterwards to continuously  improve the service.