Saatchi & Saatchi Fallon Tokyo helps TenTen launch a new proximity marketing technology

Ads, Business, Creativity

TenTen Technologies Limited has a solution and Saatchi & Saatchi Fallon Tokyo has been working closely with them for months to help ready the technology for market.



TenTen Co-Founders Eric Hamilton and Douglas Schafer describe their company as providing real two-way communications for consumers and brands, rather than just basic push advertising, creating tighter connections and optimized brand-consumer engagement.

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By downloading TenTen’s app onto your smartphone, retailers and even vending machines will be able to automatically reward you when you make a purchase. That is just one of the ways TenTen’s technology can be put to use

Phillip Rubel,

CEO Saatchi & Saatchi Fallon Tokyo.


By downloading TenTen’s app onto smartphone, retailers and even vending machines will be able to automatically reward the user when he makes a purchase. Moreover, depending on how much information a customer chooses to allow on their TenTen app, retail staff can be made instantly aware of valuable and helpful information when you enter their store such as preferences and past purchases. This can
enable the store’s staff to help you with more relevant information and suggestions, leading to a better in-store experience for the customer and a more efficient and successful relationship for the retailer.

We started with loyalty and how to build a better experience for users to increase interaction and participation, then realized that the smartphone could be even more: a true digital assistant that communicated with the user’s favorite places and groups. We arrived at a solution that seamlessly builds relationships with brands and their best customers

Eric Hamilton

Co-Founder TenTen

Saatchi & Saatchi Fallon has been deeply involved in various aspects of readying TenTen for market including brand architecture and character creation, advertising communications, social media strategy and content development, input on consumer rewards & prizes and contributed
to the development of user interface design & functionality.