AchieveGlobal Romania rebranded in Equatorial, with help from Rusu+Bortun Brand Growers


Romanian branding agency Rusu+Borţun Brand Growers and digital agency Rusu+Borţun Cyber Growers handled the rebranding for AchieveGlobal Romania, the campaign to communicate the rebranding and the new corporate website. Following the rebranding, the client transformed into Equatorial.


This is the first rebranding experience I am living so, besides of how I felt during the process, I can’t say anything else. Professionally speaking, I liked that Rusu+Borțun team had a structured approach that helped them understand our specifics, coming with out of the box and significant recommendations. And I also liked that they could handle all the components of the process, which helped me not to have so much to do. Personally speaking, I think we share the same philosophy, namely that “there’s life after work”. Moreover, te people from Rusu+Borțun are nice enough so I’d call Catalin to my wife’s book launch, to wish to support the social cause Adriana believes in and to accept Craciun in shorts and orange crocs at the brief meetings

Dan Berteanu

The campaign to communicate the rebranding takes place from October to February and is declined in print, online and social media. Project’s team include


  • Rusu+Borțun Brand Growers: Cătălin Rusu (Managing Partner & Creative Director), Adriana Lungu (Executive Director), Tudor Năstase (Senior Designer), Teodor Minea (Graphic Designer), Anca Uscătescu (Senior Graphic Designer & DTP), Andreea Boldeiu (Junior Project Manager), Mihai Vârban (Junior Project Manager);
  • Rusu+Borțun Cyber Growers: Gabriel Kirmaier (Web Designer), Adrian Radu (Senior Developer), Ionuț Maxim (Digital Copywriter);
  • Equatorial: Dan Berteanu (Managing Partner), Liviu Grandl (Marketing Coordinator).