Webstyler is the only Romanian agency that received accolades at European Excellence Awards, for OMV Petrom’s report “The Power of Stories”. The Romanian campaign surpassed in CSR Reports category BMW Group Sustainable Value Report or Sustainability Report of HypoVereinsbank, a Member of Unicredit.
I am happy for this prize because it confirms us one more time how valuable is Andrei’s Country project, which isn’t at its first important prize, and that it offered us the opportunity to come up with innovation in the annual report concept. Usually, a CSR report is a collection of achievements for one year. We didn’t focus only on numbers, but we transformed this statistical instrument into a way to interact with people. we focused on storytelling and we invented a barometer of optimism. People interacted with the report, read the content and, in the end, declared they are more optimistic
General Manager Webstyler
The strategy to promote the report included digital and social media promotion tactics, all centered on optimism. The report wanted to be an inspiration source for this state of spirit: those who read it had to say, in the end, how optimist they were after reading the stories. Opinion leaders involved in Andrei’s Country were invited to create content for project’s Facebook page and to interact with fans by sharing what made them optimistic during their involvement within the project.
Last year, Andrei’s Country was designated the best online community at Digital Communication Awards in Berlin.
Webstyler, GMP PR and GMP Advertising are in their 5th year of partnership with OMV Petrom. The most recent developed project – “Romania, an A grade country” – was launched last month and aims to underline the idea that performance is a state all should work towards in order to achieve extraordinary results.
Webstyler is a Romanian agency offering strategy and digital creative services. With over 14 years of experience in online, it is the most awarded digital agency in Romania, both in local and international competitions, with over 60 awards.
Webstyler has a team of 40 professionals and has among its clients brands like Telekom, Petrom, Danone, Regina Maria, Edenred, Baneasa Developments or Mitsubishi.