Relaunch for mobuy powered by Vodafone in Romania

Business, e-Commerce

mobuy powered by Vodafone, a complex mobile marketing platform available on Romanian market, was relaunched with a new design, improved functions, a loyality program for users and a bigger variety of offers.

mobuy 1

The new version transforms mobuy from a simple discounts app into a mobile marketing instrument critical for merchants. Besides the new design, that allows a better visualization of the offers, the app brings multiple new functionalities, like new offers and a loyality program. Moreover, the app allows users to pay directly with their mobile, with payments to appear on their Vodafone services invoice. With this option, telecom operator’s subsctibers can buy products and services only with the mobile app and their value will appear on their next month’s invoice.

Payment via smartphones was, from the start, one of the most important functions we wanted to integrate in our app. We wanted to be one of the best options on the Romanian market, especially considering that, lately, the trend of buying via smartphone posted a significant increase

William Sterns,

President and co-founder mobuy.

mobuy is available for Android and iOS smartphones.

mobuy 2

We wish to bring content as relevant as possible for our clients from all business sectors, especially in the area of mobile apps development. Now, we have the largest portfolio of mobile apps on the market, with 3.7M downloads for the 40 apps we are supporting, mobuy is among the only app for exclusive offers in Romania that proposes not only an improved buying experience, but also offers modern ways of buying – such is payment via mobile

Horatiu Dimulescu,

Manager M-commerce and Wholesale, Vodafone Romania

The clients present in mobuy app are iCentre, Parfois, Desigual, URBN, Biothecare, Recumed, Guido Coffee, FitCurves, Pegas, German Dentist, B&O Play, Bata, Outwear, Smuggler, Surmont, Boarders, Bang&Olufsen, Bass Turbat, Nedds Beauty Salon, Kongfu King, Trick Shot, Chasse aux Couleurs, Jos Palaria, Artist Touch, Amiato Beauty, Fuyor, K-Grill, Tenis Club Galaxy, Colectiv Club and Vodafone.

In the near future, the app will also have an optimized online platform –, which will function as support for the app and will show all offers in real time.