Changes within Lowe Group Romania: Hortensia Nastase becomes VP, Monica Botez takes over Golin

Business, Creativity, People

Starting January 2015, Hortensia Nastase becomes Vice President of Lowe Group Romania, with the mission to coordinate the creative agencies within the group (Lowe&Partners – creative, Golin – PR and Vibe – BTL). With her appointment as VP, the managerial structure of the group has the following formula: Veronica Savanciuc – President & CEO, Octav Popescu – COO & Media & Digital Services VP and Hortensia Nastase – Creative Services VP.

Hortensia was Managing Partner Golin from 2008 to 2014, a period during which the agency became a top player on Romanian PR market. Last year, Golin was both the Agency of the Year at Romanian PR Award (a title it also had in 2010) and top agency at BizPR Awards 2014

With over 15 years of experience in communication, Hortensia is the first PR specialist from the local industry elected in the IAA Romania’s managing board and the only PR consultant invited to be a lecturer in City U’s MBA program in Romania.

Veronica Savanciuc - President and CEO Lowe Group Romania
Veronica Savanciuc – President and CEO Lowe Group Romania


In Golin, Hortensia created a success story, built a valuable team both professionally and humanly, initiated strong and long lasting partnerships with clients and put Romania on the map of a valuable international network. Her appointment as VP for the creative agencies in our group represents a recognition of her results and of the talent with which she built a dream team. Our team will be inspired by her style of management and the clients will benefit of her experience and energy

Veronica Savanciuc,

President & CEO Lowe Group Romania

Hortensia Nastase - Managing Partner GolinHarris Bucharest. Source: GolinHarris
Hortensia Nastase – VP Lowe Group Romania; Source: GolinHarris

In just 2 generations, advertising evolved from classifieds to sell one’s truck to an extremely sophisticated and versatile form to change perceptions and habits. I think our generation of communicators is both the luckier and the one facing the most challenges. I see the development opportunity and a huge potential in our creative agencies and my new role is to materialize and intensify that. I will have close to me the best and most passionate people and the most perfectionist clients, therefor I expect a galvanic journey

Hortensia Nastase

Hortensia’s attributions in what concerns the management of Golin Romania are taken over by Monica Botez, who becomes, starting January, Managing Partner within the agency.

Monica Botez

Monica joined Golin in 2008, as PR Manager, became Head of Corporate Division in 2011 and Partener in 2012. With over 10 years of experience in PR, Monica is the strategic mind behind renown clients in Golin’s portfolio, such are AFI Europe, The Bureau for Information of European Parliament, Electrolux, Franklin Templeton Investments, Orange, PeliFilip, PepsiCo (Lay’s, Lipton, Pepsi, Prigat), Schneider Electric, Tradeville, YUM (KFC, Paul, Pizza Hut, Pizza Hut Delivery). She is recognized for her professionalism, perfectionism and passion she inspires her team and advises the clients.

Golin team’s success during the last years bears the imprint of Monica Botez, a person admired by the team, loved by clients and respected by market’s players. I trust fully that Monica will continue to write Golin Romania’s story with passion, depth and humor and I am very lucky I have a long term partner in her

Hortensia Nastase

With 22 years of experience on the Romanian market, Lowe Romania is one of the most important communication groups on the local market, offering the entire spectrum of marketing communication services through its agencies (BPN – media, Golin – PR, Initiative Media– media, Medic One – medical and pharma communication, MobileWorks – mobile marketing, Lowe&Partners – creation and advertising production and SeniorHyper – digital creation and digital ad production).