PepsiCo announced a new change in its marketing team, with Calin Clej, previously Senior Manager Marketing, PepsiCo East Balkans Beverages & East Europe Carbonated Soft Drinks Platforms, promoted on the position of Marketing Director, PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise
In his new position, Clej will coordinate the Brand & Trade Marketing platforms for the drinks in PepsiCo’s portfolio in Romania, Greece, Bulgaria, Serbia, Albania, Croatia, Macedonia, Montenegro, Bosnia, Malta, Cyprus and Israel,which include over 67M consumers.
Clej will be in charge with the proper implementation for the integrated plans for activities for PepsiCo’s drinks and will develop new synergies in Balkans markets’ area.
Calin Clej had a key role in PepsiCo Beverages’ success, improving work processes and advancing programs that supported brands’ expansion on local markets. Due to his experience, along with the impressive understanding of consumers’ habits, trends and competition environment, Calin initiated remarkable programs and campaigns, successfully involving the local consumers. His passion and remarkable concentration, together with his leadership abilities, recommend him as the most suited for the new position
Vice President General Manager
PepsiCo Greater Balkans & South Eastern Europe Region Franchise.
My story together with PepsiCo started 13 years ago, a period during which I developed my abilities and experience, working for some of the most known brands in the world. I am happy to take over this position which will allow me to manage plans of integrated activities for PepsiCo’s drinks in a bigger and more challenging region from Europe
PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise.
The campaign developed by Clej in Romania became a reference for local marketing industry due to their strategical approach, creativity and efficiency.
Part of PepsiCo’s team since 2002, Clej leads, in Romania and the region, the development of the communication platform for all company’s drinks portfolio (Pepsi, 7UP, Mirinda, Mountain Dew, Rockstar, Prigat, Lipton and Gatorade).