Publicis Romania and its digital department handle social media for 12 clients 

Social Media

Social media is one of the important services offered by Publicis Romania. With a digital department of 17 members, the agency is having daily conversations with over 1.43M Romanian social media users.

Together with our colleagues from the creative department, Publicis Romania’s Digital is managing the pages and accounts owned by 12 of agency’s clients on different social media platforms. At the moment, we are managing 13 Facebook pages. We are talking on daily basis with more than 1.4M social media users; and this if we don’t quantify at all the communities and impact coming from the content the agency is generating, for example, on YouTube or Vimeo

Calin Buzea,

Head of Digital – Publicis Romania.

In numbers, the activities made by Publicis Romania’s digital department can be translated like this: 71% increase for social media communities for its clients’ brands, thousands of likes gathered on monthly bases for the content it develops, over 30 apps developed during the last year. On the other hand, some of the apps the department developed for its clients were awarded at festivals like Internetics (apps for clients like Orange or Pegas) and Effie (Pegas).

When it comes of our clients’ presence in social media – and we have big clients, among which OMV, Pegas, Toortitzi, Dona Pharmacies, Nestle, Carrefour – we are working together with them on each brand’s rhetoric in social media. With helpp from Zelist and Facebook Monitor and together with the input from the Strategy department, we are analyzing and monetize the contexts and communities in an interesting and relevant content

Calin Buzea.


When it comes of social media, Publicis Romania is offering complete services of content management & planning, development and implementation for Social media (including Mobile) apps, Facebook advertising and social media maintenance.