Lowe Vibes and Le Petit Marseillais offered Romanians the possibility to explore Provence in Bucharest tube, through an activation made in Victoriei Station.
Between March 1st – 8th, women travelling through the mentioned station were invited by “sailors” from the famous French port to test the new products and aromas from Le Petit Marseillais. Over 20,000 women stopped at the organized stand, tested the products and discovered nature’s recipes for their beauty.
When we started thinking the activation for Le Petit Marseillais, we wished to offer women, at least for couple minutes, a get away in the south of France, that place that is always sunny, covered with lavender fields, from which Le Petit Marseillais products are inspired from (…)
BTL Director, Lowe Vibe.
Campaign’s creative side is signed by Alexandru Micu – Senior Art Director and Maria Nagy – Copywriter from Lowe&Partners, while the media was handled by Initiative. Lowe Vibe’s team working on the project included Cristina Cenuse – BTL Director and Mihai Lucanu -BTL Account Manger.