Leo Burnett Group and Bergenbier, back to sponsoring Romanian football with a new campaign

Ads, Creativity

Leo Burnett Group launches a new campaign announcing the come-back of Bergenbier, after a pretty long period of time, as sponsor of Romanian national football team.

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The first execution from the campaign is the story of this “restart from where we left it” – a formula that describes better than “a new beginning”. The ad follows a group of friends who are taking a road trip from the other end of the country towards the stadium where they want to see the national team directly on the field. Besides the hope manifesto for the national team and the desire to rediscover emotions related to this, the story of those friends is also a manifesto to live friendship live. It is another way of saying “when you want to see your friends, you go and see your friends”, you don’t let a screen do that for you. Bergenbier believes it is important to live live friendship and authentic emotions, and supporting the national football team is one of the most beautiful moments that can gather friends together

Razvan Capanescu

Chief Creative Officer Leo Burnett Group


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The teams working on the campaign included

  • Leo Burnett Group: Radu Olteanu (Senior Copywriter), Cosmin Ezaru (Senior Art Director), Cristina Corbu (Brand Comm Manager), Anda Lazăr (Brand Comm Director), Razvan Capanescu (Chief Creative Officer);

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  • Bergenbier S.A.: Mihai Mihăiescu (Junior Brand Manager), Laurențiu Marin (Events Coordinator), Valentin Stoenescu (Senior Brand Manager), Mihai Bonca (Marketing Director).

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