Starting March, Golin handles communication for Unilever SCE’s margarine brands, Becel, Rama and Delma. The agency won a pitch organized in the start of this yer which demanded creating an unitary communication platform for 2015, which will transmit brand messages to all public segments targeted by Unilever.
Besides the proven expertise in communication for such products, the strategy proposed by Golin offers a new communication direction in this area, based on direct and open dialogue with all interested public segments: consumers, opinion leaders, journalists and bloggers. We already collaborated successfully with Golin team when we launched Rama mit Butter on Romanian market, so we are looking forward to replicate this success also for the other margarine brands in Unilever’s portfolio
Senior Brand Manager Yellow Fats, Unilever South Central Europe.
During the entire 2015, Golin will create and implement communication projects for the 3 mentioned brands, in order to achieve a sustainable internal and external communication that will cover the increased need of information in this sector.
We were pioneers of off/online integrated communication in FMCG sector. If, a few years ago, we were reuniting for the first time Romanian food bloggers in an unitary communication platform, we have today a significant portfolio in the FMCG area and our projects are more and more complex. We are looking a localization for the global trends and we are thinking projects starting from the relevancy for the consumers. It is exactly what we will tru to do for Unilever margarines – an efficient communication which will bring in public’s attention the essential info on margarine
Managing Partner, Golin România.
The teams working on the account include:
Unilever: Otilia Priceputu – Senior Brand Manager Yellow Fats, Cristina Moraru – Brand Manager Rama, Rodica Tenu – Nutrition, Health & Regulatory Affairs Manager and Larisa Perde – Communication Specialist.
Golin: Roxana Dibă – Manager, Livia Voicu – Senior Media Associate, Ștefana Prozan – Media Associate, Ioana Samoilă – Digital Associate and Simina Zidaru – Creative Associate.