Vasile Alboiu takes over as Chief Creative Officer at Lowe Group Romania

Cristina Blanaru Business, Creativity, People

Starting April, Vasile Alboiu takes over the helm of Chief Creative Officer (CCO) within Lowe Group Romania, and will coordinate, from this position, the activity of all group’s creative teams. The formula lead by Alboiu will ensure a complete creative perspective which covers traditional, digital, PR and BTL creation in a contemporary creative product, naturally integrated at all communication’s levels.

Veronica Savanciuc

Vasile Alboiu’s career is synonymous with creativity and passion, which can be seen in his portfolio of clients, campaigns and awards. Vasile is for sure one of the few creative people in Romania with such a complex preparation: art director, producer, scenographer, director, fan of short movies and animation in stop-motion. Vasile is a creative of big success in the recent digital era, but he got his training within traditional advertising. To those are added his human values, the involvement, seriousness and enthusiasm so appreciated by all who know him. We trust in Vasile’s success in his new role as CCO of our group and we are proud to have his kind of people working with us

Veronica Savanciuc,

President & CEO Lowe Group Romania.

During the last 2 years, Alboiu was Creative Director at SeniorHyper, developing innovative and awarded digital campaigns for clients like Orange, ING, Napolact and Wrigley.

Vasile Alboiu

I am honored of having the opportunity to lead the creative activities in a group like Lowe, one of the coolest and strongest groups in the Romanian advertising industry, affiliated to a global network admired for its creativity and energy. I believe 110% in the creative project we start today and I am proud to say we are equipped to answer coherent and in a natural manner to any creative brief existing on the market today. No matter if we talk about creation for digital, campaigns built on PR DNA or traditional, our group’s creative teams are generating today a contemporary creative product, a versatile one, fully integrated (…) as it is demanded today in communication

Vasile Alboiu,

CCO Grupul Lowe.