Romanian Effies attracted, in 2015, 99 campaigns, entered in the competition by 24 agencies and three companies and promoting 70 brands.
The entries will be evaluated by a jury of over 50 seniors from Romanian marketing and communication industry. Neal Davies, president and CEO EFFIE Worldwide, is the president of the jury. The campaigns will be evaluated from sales results perspective and considering the achieved and surpassed communication objectives.
The best projects will be awarded during an Awards Gala scheduled to take place in Bucharest, on June 2nd, and which will be hosted by Andi Moisescu.
Romanian EFFIE Awards 2015’s agenda also includes a conference with Neal Davis, scheduled to take place the same day with the gala, but at 10.00, at IAA Headquarters. The conference will focus on “The Confidence To Embrace Change: Key Insights and Learning From The Effies” and targets marketing professionals from companies and agencies. According to Davis, most people within the industry aren’t sure how to use new channels or how to decide which is their main communication channel. His presentation will include case studies from international campaign and data from Effie Report, aiming to encourage the use of new methods within the communication campaigns.