Havas Worldwide ADDV Romania created for its client, The Institute, the promotional campaign for Romanian Design Week, annual event dedicated to Romanian creative industries.
The event rounds up, in Gabroveni Inn in Old Town area in Bucharest, a series of events, thematic projects and different exhibits of architecture, graphic, fashion and object design. Other 60 satellite events are organized all over Romanian capital, in conventional and non-conventional spaces, art galleries, design studios, studios or showrooms.
To put it short, creativity transforms Bucharest between 15-24 May and this was the message sent by Havas’ communication campaign, which included outdoor, print, mobile and online executions.
Founded in 1999, Havas Bucharest is, since 2000, part of Havas Worldwide, international network specialized in integrated creative solutions of media, marketing and communication. In total, over 11,000 professionals are working for Havas in 316 offices from 120 cities in 75 countries in the world