For the second year, Mona Opran, COO Centrade Integrated, is part of the EACA Euro Effies, European festival awarding the efficiency of advertising campaigns.
Mona has over 19 years of experience in communication and business management and, over her career, she gave a special attention to innovation in communication and got involved in projects aiming to help developing advertising industry locally and regionally.
I am very happy to be part of Euro Effies’ jury and I also understand the responsibility involved by this. All the entered cases have behind the proof of a business achievement, for which there was done a lot of work, the best insights and great creative ideas were looked for. That is why each case deserves a correct and professional evaluation.
It is a honor for me to be part of this event of the advertising industry. I am happy to see that so many years of professional experience and involvement in industry’s development are rewarded like this
EACA Euro Effie jury is presided, this year, by Josep Hernandez, Senior Director Communications Planning / Global Media and Consumer Engagement Mondelez International.
I am happy to be involved in one of the most prestigious festivals of the industry – which also happens to be my favorite as an advertiser – and to lead a jury including members with such a rich experience. I am anxiously waiting to choose the most efficient projects and award the agencies and the clients who worked so hard to achieve them.
Euro Effies festival is organized by EACA, in partnership with Euronews and support from Bacardi-Martini, The European Publishers’ Council, WARC, Adforum.com, Procter & Gamble, Nielsen, creativebrief, & Viva Xpress Logistics.
Euro Effies were launched in 1996 and are the first pan-European ad festival in which the evaluation criteria is efficiency. Effie and Euro Effie are registered brands of Effie Worldwide.