34 works made it on the Innovation Lions shortlist for competition’s final round of judging. Now in the 3rd year, Innovation Lions posted a growth in entries of almost 10% in 2015, up to 226 from 206 in 2014. A total of 41 countries are represented, and Tunisia, Ecuador and Argentina made it on the shortlist for the first time in 2015.
The section had been expanded this year to include categories for standalone and branded technological solutions, adtech platforms and models. As a result, a broad range of initiatives were submitted to the competition, however a strong trend towards solutions for global issues has been observed by judges. This energized altruism is something which Nick Law, Jury President and Global CCO of R/GA, attributes to the growing role of creativity as an agent of change.
A creative culture with the courage to imagine a better future will reshape an industry and the world. These Lions are a measure our industry’s appetite for innovation, and our collective ambition to effect change, not just react to it.
This year, in addition to the judged presentations, shortlisted entrants will present again as part of the first Lions Innovation. Both the Innovation Lions and the new Creative Data Lions now form part of the Festival, and winners will be announced at the concluding Awards Ceremony on Friday, 26 June.
The growth of the Innovation Lions is testament to the now instrumental role of innovation in the industry, something which we’re excited to explore further through the festival.
CEO Lions Festivals
Lions Innovation takes place between 25 and 26 June. Lions Innovation explores data and technology as catalysts for creativity in communications and celebrates the work leading the way. Held during Cannes Lions, this intense, inspiring “festival within The Festival” will ignite ideas and initiate the partnerships that bring them. It includes two days of talks, demonstrations and networking events and culminates in the awarding of Innovation Lions and the inaugural Creative Data Lions.